B2B lead generation is the process of identifying and engaging potential business customers who are interested in your products or services. It involves targeted outreach, qualification, and nurturing to connect your sales team with decision-makers ready to engage.

In a digital landscape overloaded with emails, social media, and web searches, standing out to decision-makers is harder than ever. Teleprospecting cuts through the noise by engaging prospects directly through lead generation, appointment setting, and telemarketing campaigns. Instead of waiting for inbound interest, this proactive approach helps businesses:

• Expand their customer base by connecting with new prospects.
• Shorten sales cycles by engaging decision-makers faster.
• Create predictable revenue through structured outreach strategies.

Despite challenges, outbound calling remains a staple of B2B lead gen. Over 51% of B2B leads still come from cold calls​, and 80%+ of sales leaders say the phone is essential for outbound lead generation​. Buyers aren’t completely averse either – 82% of B2B buyers have accepted meetings at least occasionally after a sales rep reached out cold​ (source)

At VSM, we strike the perfect balance between efficiency and personalization. Our AI-powered SDRs combine human expertise with advanced AI tools to generate high-quality leads, book appointments, and engage decision-makers in complex B2B markets. This approach maximizes daily dials, increases reach rates, and drives more meaningful conversations—ultimately improving conversion rates. On average, 18% of our conversations convert into a qualified lead.

A conversion rate measures the percentage of prospects who take a desired action—such as booking a meeting or becoming a qualified lead. For example, if 100 prospects are contacted and we have a conversation with 7 decision makers, our dial-to-conversation rate will be 7%. If 1 of the decision makers books an appointment with us, our conversation-to-lead conversion will be 14%. In lead generation, a strong conversion rate indicates the effectiveness of your targeting, messaging, and qualification process. At VSM, our average conversation-to-lead conversion rate is 18%, significantly above industry benchmarks (source).

Absolutely. Human-to-human connection remains irreplaceable for building trust, handling objections, and creating engagement. AI-powered tools enhance efficiency, but skilled SDRs are essential for conducting real business conversations that drive conversions.

VSM uses a rigorous qualification process based on BANT criteria (Budget, Authority, Need, and Timeline). Our team ensures that every lead meets your specific sales criteria before booking an appointment—so your team only speaks with high-potential prospects.

You get real-time reporting, bi-weekly progress calls, and live access to campaign performance, so you always know how your pipeline is growing.

We operate as an extension of your sales team, handling the outreach, qualification, and appointment setting, so your sales reps focus on closing deals. We provide real-time reporting, transparency, and regular strategy calls to keep everything aligned with your sales goals.

VSM works with complex B2B markets, including technology, SaaS, professional services, and industrial sectors. Our experience spans SMBs to multinational corporations, ensuring we tailor campaigns to your industry’s specific sales cycle.

Outsourcing to a firm like VSM gives you instant access to an experienced team without the cost of hiring and managing in-house staff. You get a scalable, proven process that delivers consistent results. Additionally, VSM offers Fractional BDR services—allowing you to leverage experienced sales professionals on a flexible basis without committing to a full-time hire. This is ideal for companies looking to scale strategically while maintaining cost efficiency.

A Fractional BDR (Business Development Representative) is a part-time or contract-based sales professional who supports your lead generation and outreach efforts without the overhead of a full-time hire. VSM provides Fractional BDR services to help businesses generate leads, qualify prospects, and set appointments—all while offering flexibility and cost savings. This is an excellent option for companies that need expert sales support without long-term commitments.

Results depend on factors like your target market, sales cycle, and industry, but most clients start seeing qualified leads and booked meetings within the first 30-60 days.

Yes! While VSM operates using advanced industry technologies—including intent data, AI-assisted dialing, and voicemail drops—we ensure seamless integration with your CRM for data transparency and reporting.
We don’t make calls directly from your CRM, but we provide comprehensive data updates to keep your system current and actionable. At the end of each campaign, we can update, clean, and enrich your CRM with qualified prospect data, ensuring no valuable insights are lost in spreadsheets.

We serve North America and Europe, and provide lead generation campaigns in English, French, and Spanish, ensuring broad market coverage.

Yes! We offer pilot projects so you can experience the VSM difference with minimal risk before scaling your lead generation efforts.

Getting started is simple—book a consultation with our team to discuss your goals. We offer low-risk pilot projects so you can experience our expertise and results firsthand before committing to a long-term program.